With the land in Tongbao Road of Baiyun district auctioned in the price of 25600 RMB per square meter, The South lake becomes the focus again. With the price of land rising, the price of house will raise definitely according to the experience. The journalists visited the project on sales, and then they found the developers making relevant response.
YIHE glory is regarded as the symbol in Guangzhou all the time and there is still five villas will be on sale. Although the average price is 10%-20% higher than last year, there is one fabulous unit attracted the attention of journalists. The villa is located at G area in YIHE Golf Chateau. Its indoor area is 1360 square meter, and the garden area is 500 square meter, and the price is 36.8 million RMB. You can easily know that the real price is just 27000 RMB per square meter., which is just a little higher than the present.
Land price push up property price Rise 20% on average in South lake annually
In Guangzhou, after the five rules on real estate regulation and control were carried out, 15 real estate enterprises are crazy for the old workshop in Baiyun district on the first land auction meeting. After 200 times quotation, the final total price is 1.86 billion RMB at the cost of offering 47% construction area to build affordable housing. If the 47% construction area above is excepted, the real land price is as much as 25600 RMB per square meter.
When the news spread, the real estate enterprises generally had two reaction: on one hand, for the land price, they are afraid that the listed price will be more than 40000RMB per square meter which can meet the expected profits for the enterprise. On the other hand, 15 enterprises competed over 200 times fiercely, which apparently shows that developers have confidence in future market. The information above have one conclusion: land price in The South lake is bond to rise.
Journalists contact with all the enterprises of the district and most of them will regulate the price. Zhao yong shuang, executive director of the YIHE Real Estate, clearly shows: YIHE Golf Chateau will launch 5 villas reserved before, and the price is 10%-20% higher than before. At the same time, he also shows that the selling price is always increasing. YIHE Golf Chateau is the first high-end ecological community. When the villas were sold at the beginning, the price is just 3000RMB per square meter. But now it is over10000 RMB per square meter even for the second-hand house. Villas of YIHE Golf Chateau are sold according to a unit. From 2009 to now, for the same villa, the price will rise 10 million every year. And the price increase reaches to 20% every year.
After the new rules the benchmarking turns to lower price
YIHE Golf Chateau is always seen as the benchmarking of glory in Guangzhou, even all the south of China. 168 million king villa and the news that buying villa will get a helicopter free make the unattainable price of the project. But a lot of big equal layer were launched in the Pear river new town last year. With the same total price, suddenly YIHE Golf Chateau have the price ratio. After the new five rules, Guangzhou market is higher than other parts of China. Luxury villa in pear river new town is sold at the price of 100000RMB per square meter and the BAOLI yunxi signed as over 40000RMB per square meter in Baiyun new town. By contrast, the price of the villa in YIHE Golf Chateau is very low. Why it has a big difference? Zhao yong shuang believes it is the price strategy of YIHE: we hope it is benefit for our honored customers and their property will increase with YIHE. Now, 25600RMB per square meter new king of land make the villa of YIHE more valuable and lower price.
Why the land in tongbao Road can attract so many big developers to auction and make the final price? The key is that this area adjacent to Baiyun mountain, South lake region and it just takes 10 minutes to reach BCD in Pear river new town. It is the most comfortable community for living. But tongbao Road is outside of South lake and there are many buildings separating tongbao Road and Baiyun mountain and South lake. YIHE Golf Chateau is the real ecological community which is near South lake and surrounded by three mountains. An anonymous proprietor says to the journalists: I lived in the east of Binjiang and Pear river new town, but at last I still decided to live in The South lake because of the comfortable environment. When I buy it, the price is just30 million a unit, and now some want to buy it with 50million. I won’t sale it.
Observe from the sale spot sale to selective customers
In the sale spot of YIHE Golf Chateau, the salesgirl Miss Liu answered the phone all the time and she told journalist that the number of phone added twice: before I called customers, but now I am busy with answering the phone. The housing market is f promising. Liu wei, the deputy general manager of marketing center, says to the journalists: now it is not the customers picking us, but we pick up customers. There are over 200 proprietors in YIHE Golf Chateau, who care about whom is their neighbour. we pay attention to the coordination and harmony of the community, and we focus not on how rich of you, but your quality.
We have learned that YIHE will launch 5 units villa, whose area is range from 800 to 1500 square meter, the total price is from 36.8 to 60 million and the average price is about from 30000 to 80000 RMB. All of the villas located at G area. It is likely that the last suit of products except king villa which have the most comfortable environment in South lake. And YIHE grand courtyard will probably launch in June, which located at The South lake and is villa too. But according to YIHE, it will be put off to sale because of regulating the marketing and price strategies.
